Our team

Built by a Team That Knows the industry

From engineering and manufacturing through to the sales team taking your call, everyone at Advantage Feeders understands what precision ration control means for a livestock operation. We design for real conditions, and we’re across the detail because we’ve seen what happens when feeders don’t hold up.

That understanding now spans six markets. Our team works across Australia, New Zealand, the United Kingdom, Ireland, the United States, and Canada, supported by a distributor network that puts local knowledge on the ground where our customers farm. A producer in Victoria and a producer in Alberta face different seasons, different feed, and different pressures, and the people who take their calls know the difference.

What stays the same is the approach. Every feeder is built to the same standard, backed by the same warranty, and supported by people who understand feeding because it’s what they do every day.

Robert Pollard

Marketing Manager

Brendan Roney

Engineering Manager

Sally Hollingworth

Logistics Manager & National Sales Manager - AU

Mikel Dean

CEO

Gerard Roney

Founder / Managing Director

Shelley Lockhart

Sales Support Office - AU

Sally Hollingworth

Logistics Manager & National Sales Manager - AU

Laura Wise

UK Distributor / Wise Agriculture Ltd

Edward Wise

UK Distributor / Wise Agriculture Ltd

Peter Tonkin

Sales Manager - NZ

Sheryl Tonkin

Sales Manager - NZ

Annmarie Deady

Marketing - Ireland

Bryan Harris

Irish Distributor / Dairy Direct Ltd

Kathryn Kenneally

Irish Distributor / Dairy Direct Ltd

Stewart Milton

Marketing - USA

Doug Schaffer

Sales Manager – USA

Marlin Huber

Canada Distributor / Huber Ag Equipment Ltd

Myrna Huber

Canada Distributor / Huber Ag Equipment Ltd

Proven Globally.
Supported Throughout Canada.

Advantage Feeders was developed in Australia and is now used by livestock producers in Canada and around the world.

Advantage Feeders are distributed in Canada by Huber Ag Equipment, based on a working farm in Alberta where the feeders are used with cattle, sheep and goats.

Feeders can be collected directly from the farm, shipped to designated pickup locations, or delivered directly to your operation depending on location.

Our range includes controlled grain and pellet feeders for cattle, sheep and goats, along with creep-feeding and hay-feeding solutions designed to help producers improve feed efficiency, pasture utilization and livestock performance.

Advancing Ruminant Production

Help livestock farmers double meat production with the same level of inputs

Through continual research and development, we strive to provide livestock farmers with the world’s best controlled feeding products, knowledge and systems that allow them to achieve the highest return on investment

Built tough for the ranch, backed by results