A Message from Mikel Dean CEO

Advantage Feeders was developed in Australia and is now used by livestock producers in Canada and around the world.

Advantage Feeders are distributed in Canada by Huber Ag Equipment, based on a working farm in Alberta where the feeders are used with cattle, sheep and goats.

July 1, 2026

Tom Pemberton’s Advantage Feeders: A Few Months On

I joined Advantage Feeders as CEO in 2025 with a clear focus: to oversee our next phase of growth while staying true to what has always set Advantage Feeders apart – innovation that delivers real, on-farm results.

Over the past year, we’ve expanded our internal team to ensure we’re well positioned to support our plans through 2026 and beyond. This growth extends both nationally and internationally, strengthening our ability to support customers wherever they operate.

An important part of this transition has been freeing up our founder, Gerard Roney to focus more heavily on innovation and in-field testing – the foundations on which Advantage Feeders was built. Gerard continues to play a major role within the business, driving product development and ensuring our systems remain grounded in real-world farming experience.

Looking ahead, we have exciting plans for 2026, with several new product developments underway. Our focus remains on building tough, practical systems that improve feed conversion, reduce waste and help producers get more from their pasture and supplements.

Advantage Feeders has always been about thinking differently – and that commitment to innovation will continue to guide every decision we make.

Mikel Dean
CEO, Advantage Feeders

Proven Globally.
Supported Throughout Canada.

Advantage Feeders was developed in Australia and is now used by livestock producers in Canada and around the world.

Advantage Feeders are distributed in Canada by Huber Ag Equipment, based on a working farm in Alberta where the feeders are used with cattle, sheep and goats.

Feeders can be collected directly from the farm, shipped to designated pickup locations, or delivered directly to your operation depending on location.

Our range includes controlled grain and pellet feeders for cattle, sheep and goats, along with creep-feeding and hay-feeding solutions designed to help producers improve feed efficiency, pasture utilization and livestock performance.

Advancing Ruminant Production

Help livestock farmers double meat production with the same level of inputs

Through continual research and development, we strive to provide livestock farmers with the world’s best controlled feeding products, knowledge and systems that allow them to achieve the highest return on investment

Grain Feeders

Creep Feeders

Hay Feeders

Accessories

Spare Parts

Cattle ROI Calculators

Sheep ROI Calculators

Advantage Feeders was developed in Australia and is now used by livestock producers in Canada and around the world. Advantage Feeders are distributed in Canada by Huber Ag Equipment, based on a working farm in Alberta where the feeders are used with cattle, sheep and goats.

Other Latest News

July 1, 2026

Tom Pemberton’s Advantage Feeders: A Few Months On

Built tough for the ranch, backed by results

Advantage Feeders was developed in Australia and is now used by livestock producers in Canada and around the world.

Advantage Feeders are distributed in Canada by Huber Ag Equipment, based on a working farm in Alberta where the feeders are used with cattle, sheep and goats.